29 March 2008

Apples to Apples

No, not talking Macs today. Mr. Strand has written:

"During the last full month (February 2008) for which we have reports, the average number of live, streaming listeners during the “Issues” Monday-Friday timeslot was 64."

I asked for and received last year's report of the FM streaming numbers from the KFUO station manager yesterday. These numbers sound impressive: 281,445 stream hits from 3/07 to 3/08. If we divide this number by 365 since the FM station is on every day of the year, we end up with 771. But we need to further divide this number by the hours that FM operates each day - and that would be 24. What do we end up with? An average of 32 listeners via live stream per hour for the FM side of KFUO if you spread the figures evenly across their operating time.

Let's see: Issues drew an average of 64 hits on the live streams per hour, while the FM station draws an average of 32 hits on the live stream per hour. Hmm. Odd, what? I wonder if they're thinking of pulling off the live streaming for FM then? I wonder how much it costs KFUO (the Synod treats AM/FM under a unified budget, I believe) to stream the FM content 24 hours each day for about 32 listeners each hour?

P.S. I wonder if KFUO would share the AM stats for the other shows that remain and that they stream. What are those figures?

3 comments:

The Musical Engineer said...

Interesting statistic.
This may not be quite as clear-cut as it seems, though, because you're comparing hits-per-hour to listeners-per-hour. In order to make these two numbers equivalent, we'd need some sort of conversion factor (units of hours-per-listener).

Sam M

William Weedon said...

Yeah, it's not quite Apples to Apples, is it? But it's the best I could with the data that I had. The point is that FM's hourly average *as a whole* is about half the listenership via live stream as a the average audience of Issues. Certainly, if we had breakdowns of the SHOWS for FM and for AM that would allow the truest Apples to Apples.

Anonymous said...

> I wonder if KFUO would share the AM stats for the other shows that remain and that they stream. What are those figures?

Pastor, what if the (likely very low) numbers from the other shows are just the other shoe? Issues can survive without KFUO. Crushing the gem that is KFUO (AM and FM both) would be a heartbreak.